About Us

We are a local Toy Store owned and operated by local brothers James and Tahae Lowe with the help of our wider family and an awesome bunch of team members.

Crackerjack Toys is a bit of a Nelson institution and was purchased by the brothers in 2016. The store was expanded at the end of 2017 increasing not only the size of the store but also the size of the range.

We believe in the ethos of learning and fun and this leads to our tag line:




We love having Fun and have a range of displays around the store to look at and even try out. We also have Fun activities during the holidays which keep everyone, both young and old, entertained while visiting our store.

We love to Learn with a wide variety of products that help educate in a fun and informative way. From books on life skills and the environment to telescopes, robotics and Lego we help you learn while also having Fun.

We also love to Explore and each day we arrive at work we find something new and exciting about a product, squeal with excitement as new stock arrives in and embrace the look on peoples faces as they fall in love with a product or give us feedback about how great something is that we suggested. 

We have a wide range of products that cover everyone from new born babies to those of the older persuasion and we pride ourselves on suggesting great products to great people!

Providing you with the best service we can is what we pride ourselves in doing. If we don't have something you're after we will try and get it in for you, and if we can not do that then we will suggest someone else who might be able to help.

From our family to yours, Welcome to Crackerjack Toys.